Posts Tagged ‘spam’
Indeed, search engines are entirely geared towards their users (searchers), not towards web site owners. Search engines frown on extreme SEO measures, which they perceive as an attempt to manipulate rankings and impair user ex‐perience. At their worst, SEO tactics can be applied to lure visitors to spam pages, and for search engines (as for users) there is nothing worse than spam.
Search is constantly evolving. It is impossible for us to anticipate all the ways in which it will change, but it is safe to assume that all these changes will be driven by the need to create the best possible search experience for users. As an optimizer, it is in your best interest to align your goals with that of the search engine: providing the best possible user experience.
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