Web Design Edinburgh http://www.templatesinn.com Internet marketing agency - Templatesinn.com Thu, 14 Apr 2011 10:15:33 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Beds – Logo http://www.templatesinn.com/beds/ http://www.templatesinn.com/beds/#comments Thu, 14 Apr 2011 10:14:31 +0000 admin http://www.templatesinn.com/?p=33 Bed website logo Design – templates inn followed by raptuous applause, yes we are something special you guessed it!

Check out the new BED logo here:-

Also vist them to see the other logos and graphics VIEW MORE

Here is a great new logo design for tic trading limited who own bed sos the online bed stockist. Authorised stockist’s of pretty much all the same beds you can get from monster beds:

Heres some commercial gubbins about Bedsos as we feel obliged to :-) however it is true the site is pretty good and does delivery in 24 hours which for beds is pretty quick!

- Faux Leather Bed
- Leather Bed
- Metal Bed
- Wooden Beds
- Storage Beds
- Childrens Beds
- Bedside Cabinets
- Headboards

Good luck with the new site bed sos we hope it goes well for you.

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]]> http://www.templatesinn.com/beds/feed/ 0 The Paradox of SEO http://www.templatesinn.com/the-paradox-of-seo/ http://www.templatesinn.com/the-paradox-of-seo/#comments Fri, 02 Oct 2009 10:03:58 +0000 admin http://www.templatesinn.com/?p=23 Indeed, search engines are entirely geared towards their users (searchers), not towards web site owners. Search engines frown on extreme SEO measures, which they perceive as an attempt to manipulate rankings and impair user ex‐perience. At their worst, SEO tactics can be applied to lure visitors to spam pages, and for search engines (as for users) there is nothing worse than spam.

This is an important paradox of search engine optimization: as an optimizer you must try to improve your rankings in a number of ways, without coming under scrutiny from search engines or crossing the line into manipulation or artificial boosting. Such underhanded techniques are collectively known as Black Hat SEO.

Search engines are constantly updating their algorithms to avoid being gamed, and aggressive attempts to boost rankings can be harshly penalized by much lower rankings, or even a complete removal from the engine’s database.

In fact, beyond a basic improvement of site structure to facilitate crawling and indexing, search engines would perhaps like nothing better than to have no op‐timization at all, since it would enable them to find websites that are ‘naturally’ relevant, popular and thus reliable.

However, optimization is an undeniable and natural consequence of the intense competition for web traffic, and is now a fact of reality for search engines and a necessity for site owners. Ethical, user‐driven optimization can be good for eve‐ryone involved: you, the searcher and the engine.

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]]> http://www.templatesinn.com/the-paradox-of-seo/feed/ 0 SEO (Search Engine Optimisation) http://www.templatesinn.com/seo-search-engine-optimisation/ http://www.templatesinn.com/seo-search-engine-optimisation/#comments Sat, 01 Aug 2009 10:19:03 +0000 admin http://www.templatesinn.com/?p=7 SEO

You Dont have to be BIG to be Visable

Visibility (branding)

Consumers assume that top placement in the search engines is like a stamp of approval on a business. These users believe that surely the company could not rank highly in the search engines if the company were not one of the best in its field, right?

If you are an experienced search engine user, you probably recognise that the prceeding statement is not true. However, the fact is that many consumers, and even business searchers, sometimes interpret search results as implicit endorsement.

Therefore, for critial brand terms, the SEO should work toward improving the search engine rankins for the website he/she is working on. There is a subtlety here, though. Few businesses willneed help for their company name; that is, if you company name is Acme Widget Co., you will most likely rank #1 for that search term even with little SEO effort. There are a few reasons for this, one of the most importaant being that many of your inbound links will be given to other websites using your company name as the anchor text. However they may not use regional variation or link with terms the user may use, like Acme in Edinburgh, or The Acme Company, or Widgets Edinburgh.

If for example you sell Solar panels, you will want to rank well for the search term solar panels. When users see you ranking highly on that search term, they will assume you are one of the best places to buy solar panels.

SEO for branding is about ranking highly for the generic search terms that relate to the purpose of your website.

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]]> http://www.templatesinn.com/seo-search-engine-optimisation/feed/ 0 Principles of optimization: Thinking like a spider http://www.templatesinn.com/principles-of-optimization-thinking-like-a-spider/ http://www.templatesinn.com/principles-of-optimization-thinking-like-a-spider/#comments Thu, 02 Apr 2009 10:09:31 +0000 admin http://www.templatesinn.com/?p=26 Search is constantly evolving. It is impossible for us to anticipate all the ways in which it will change, but it is safe to assume that all these changes will be driven by the need to create the best possible search experience for users. As an optimizer, it is in your best interest to align your goals with that of the search engine: providing the best possible user experience.

This is the first principle of search engine optimization: Make your website useful. As search engines and searchers both get smarter, it becomes increasingly crucial for website owners to create original, useful content that will provide true value for visitors. Even commercial and company websites now have blogs and sections devoted to resourceful information for the users. The more the vol‐ume and quality of your content, the better your chances of turning up in search results for relevant queries.

Second: Make it usable. Make it as easy as possible for spiders to visit, crawl and index your website. Create a clean site with clear structure and error‐free code, with a well defined sitemap and a strong linking scheme. Highlight relevant text; choose page titles and define Meta tags carefully to give the search engine a clear idea of what each page is about.

Third: Choose the right keywords. It is absolutely imperative to perform key‐word research on the subject of your web site and of each individual page, so that you can accurately align what you are offering with what users are looking for. Simply put, if you pick the wrong keywords, you will target the wrong traffic.

Fourth: Make it popular. Spread the word about your website and generate publicity for it by providing good content and advertising. Create content and tools that will get people talking about you, and use press releases and online and offline advertising to reach out to them.

Fifth: Don’t spam. Don’t violate the first principle of optimization. Write for people, not search engines. Don’t generate fake publicity by creating bogus web‐sites for backlinks, presenting different pages to spiders and users, or using other unscrupulous methods to attract traffic. Not only will you annoy and alienate your visitors, but you will always be at risk of being caught and penalized.

These are principles of White Hat SEO. Note that white hat SEO increases your visibility in search engines, while black hat SEO, which uses the same overall principle (thinking like a spider) to try to outwit search engines in unethical ways, are open to penalty by search engines and have a short life since they provide no real value to users.

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]]> http://www.templatesinn.com/principles-of-optimization-thinking-like-a-spider/feed/ 0 How to DIY Search Engine Marketing http://www.templatesinn.com/how-to-diy-search-engine-marketing/ http://www.templatesinn.com/how-to-diy-search-engine-marketing/#comments Fri, 02 Jan 2009 09:57:12 +0000 admin http://www.templatesinn.com/?p=18 Here at Templates Inn we often get asked how we know so much, simple… read read study and read and study some more! There are plenty of great sites out there that give guidance on the internet along with the search engines themselves advising webmasters on how best to make your website work within there search engine.

The following are some official sources of information from Google and Bing, two of the biggest search engines, regarding search engines and general web‐master guidelines:

• Webmaster Guidelines from Google
• Optimization Guidelines from Google
• Webmaster Help from Bing
• Search Engine Optimization Starter Guide (pdf) from Google

Several professional search industry and optimization professionals maintain blogs online and share some of their insights about SEO on a regular basis. The following are some of the most popular and respected resources online:

• Matt Cutts: Gadgets, Google and SEO – the blog of Matt Cutts, a software engineer at Google.
• Search Engine Land – a news and information site covering search marketing and the search engine industry.
• Google’s Webmaster Central Blog – Official news from Google regarding crawling and indexing websites for Google.
• SEOMoz Daily Blog – the daily blog of a Seattle‐based SEO company, with posts also contributed by readers.
• SEOBook Blog – a blog focused on SEO from Aaron Wall, the author of SEO Book.
• Searchengine.ltd.uk : SEO Newcastle company experts blog on increasing web traffic.

Numerous books have been written on the subject of SEO, and several of them are excellent resources for in‐depth information about search engine practices and optimization techniques. The following are recommended:

Building Findable Websites: Web Standards SEO and Beyond by Aarron Wal‐ter (New Riders Press, 2008).

SEO Book by Aaron Wall (eBook available online).

Search Engine Optimization: Your Visual Blueprint for Effective Internet Mar‐keting by Kristopher B. Jones (Visual, 2008)

Web Analytics: An Hour a Day by Avinash Kaushik (Sybex, 2007)

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