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Indeed, search engines are entirely geared towards their users (searchers), not towards web site owners. Search engines frown on extreme SEO measures, which they perceive as an attempt to manipulate rankings and impair user ex‐perience. At their worst, SEO tactics can be applied to lure visitors to spam pages, and for search engines (as for users) there is nothing worse than spam.
You Dont have to be BIG to be Visable
Visibility (branding)
Consumers assume that top placement in the search engines is like a stamp of approval on a business. These users believe that surely the company could not rank highly in the search engines if the company were not one of the best in its field, right?
Search is constantly evolving. It is impossible for us to anticipate all the ways in which it will change, but it is safe to assume that all these changes will be driven by the need to create the best possible search experience for users. As an optimizer, it is in your best interest to align your goals with that of the search engine: providing the best possible user experience.
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Here at Templates Inn we often get asked how we know so much, simple… read read study and read and study some more! There are plenty of great sites out there that give guidance on the internet along with the search engines themselves advising webmasters on how best to make your website work within there search engine.
